SAN DIEGO (PRWEB) August 1, 2007
”For the first time a consumer’s piece will be showcased on the same runway as creations by A-list celebrities simply because the Brickfish platform enables us to tap into talent in an incredibly engaging way,” said Yolanda Dunbar, senior vice president of brand and advertising for Frederick’s of Hollywood. “This campaign offers value on quite a few levels, from integrating our consumers into the judging procedure to sharing our brand with a highly targeted Web audience. We are confident that utilizing the Brickfish platform will assist us forge a a lot more intimate relationship with our consumers in addition to adding a exclusive element to our revered charity event.”
According to Dunbar, Frederick’s of Hollywood chose to partner with Brickfish to drive deeper brand interaction via User Generated Content (UGC). The Brickfish platform enables campaign participants to submit corset designs, review and vote for their favorite, and to share the concepts through email, Instant Messaging and hundreds of Internet websites, enabling several points of contact. The Brickfish approach drives true consumer-to-consumer viral behavior resulting in much more consumers spending time with and talking about the brand. And because recommendations from peers generally carry much more weight than many forms of advertising, the ability for viewers to simply share the entrant’s designs converts the campaign into a powerful viral machine.
“Frederick’s of Hollywood is leading the charge for a number of fashion brands seeking vehicles to aid them forge far more engaging relationships with their customers,” said Shahi Ghanem, CEO of Brickfish. “Our UGC campaigns are a best compliment to advertising and advertising campaigns, and utilizing this campaign to highlight promotional efforts for their annual charity event helps the consumer feel connected and involved with the firm on a entire new level.”
The “From Your Design to Hollywood & Vine” contest ends September 14. For much more data visit www.Brickfish.com.
About Frederick’s of Hollywood
For a lot more than 60 years, Frederick’s of Hollywood has been the pioneer in innovative, alluring lingerie. Each time a woman in America puts on a piece of black lingerie, a push-up bra or a thong, she has Frederick’s to thank. With a lot more than 150 boutique stores nationwide, world-famous catalog and on the web shop, Frederick’s has been recognized as 1 of the world’s most well recognized brands. Go to www.fredericks.com.
Brickfish is an on the internet marketing business that has developed a new platform for driving consumer interaction and response via User Generated Content (UGC). Companies use the Brickfish platform to launch advertising and advertising campaigns that spark the creation of brand-relevant UGC, such as blogs, images, video and audio. Campaign content is shared in a peer-to-peer fashion via email, IM and thousands of web sites across the Web and campaign participants are rewarded for creating, voting, reviewing and sharing campaign content. Brickfish tracks consumer interactions with this content and then offers buyers with comprehensive analytics on campaign reach and performance. This approach offers much better value than traditional on the internet advertising approaches such as display-based advertising and key word buys. Several features of the Brickfish platform and its underlying technologies are patent-pending. Brickfish is headquartered in San Diego, Calif. with personnel in New York, Chicago, and Los Angeles.
Modeling black lingerie*
Image by Kristi Lady
A benefit show modeling lingerie and a little naughtyness